Vila Etiketten: lots of choice with SEI Laser Labelmaster

Digital finishing

Vila processes on average 250 orders a day which is about a million labels. Because of the automation the process is smooth. “The number of orders has doubled in a year” says Robbert Vugts. “And it continues to grow. Don´t forget that an order can have various components. It is a logistical challenge, but our IT department is making great strides in improving processes.”

The turbulent growth was a good reason for Vila to look for finishing technology which fits seamlessly with digital label production. “We have been watching digital finishing on tradeshows for 15 years. But it always seemed to be too slow or not adaptable enough, until we found Tripa Converting Solutions and SEI Laser.” A test day in SEI Laser´s Italian factory in Bergamo made it clear. Vugts: “We sent 4,000 meters length with different jobs mixed in and the Labelmaster processed them flawlessly.”

Short turnaround times

Now that the machine is working Robbert Vugts is very positive about it. Especially the short turnaround times and the processing of small orders continuously are a big advantage. “At the moment the speed is less important than turnaround times” he explains. “With conventional methods it sometimes took 15 minutes to change and adjust the machines. Now, the machine has already processed the order within those 15 minutes. It is a matter of changing the cutting tracks and you´re done within 5 minutes.”

The SEI Labelmaster gets fed all orders continuously. The barcode between the jobs has all the details of the next order and the cutter immediately knows what to do.

Specialist

The machine can handle all materials except for PE (poly-ethylene). The machine was supplied by Tripa Converting Solutions in Vianen, the Netherlands. Tripa is the Benelux distributor for Italian brand SEI Laser. Managing Director Richard de Bruijn, “SEI Laser is a specialist with over 30 years of experience in industrial laser systems for various market segments such as synthetics, textiles, paper, packaging and flexible packaging. The SEI Labelmaster is the best on the market.”

Growth

The label market continues to grow. Mostly because it is food related. Vugts: “The population is growing and packaging in this product group continue to grow with it. This has been going on for a long time. Variations also continue to grow. As well as constantly changing legislation. Digitalization of the supermarket also plays a big role. Supermarkets are capable of changing a whole range in only a couple of days if the weather turns nice for example.”

Cooperation
The cooperation with Tripa Converting Solutions is something that Robbert Vugts very much likes. “It is always difficult for a new supplier to get access to us. We are very loyal to our existing suppliers. Tripa Converting Solutions and SEI Laser are very well organized and have really delivered. They also did a great job during the installation. Well done!” concludes Robbert Vugts.

A video story is available at this link (click here)

Thanks to Tripa Converting Solutions and Blockboe